Thursday, June 28, 2012
I have to admit, that I was all set to be underwhelmed by the Eataly opening in Rome. I’d been to the original in Torino, and while it was nice and all, it just didn’t seem like a place I would go to that often.
And the one in New York left me completely cold. I guess it was the fact that once in New York the last thing I have on my mind is anything Italian. That and the humongous crowds just made me think “so what?”
Which left me totally unprepared for my complete and utter love for the Eataly in Rome. In a country where there is much beauty, but little function, Eataly in Rome has created something that is not only drop dead gorgeous, but...it works!
And if you think those two little words don’t mean a lot, you’re wrong. Here in Italy we put up with a lot of dysfunction - gladly - in the pursuit of beauty. But the people behind Eataly (and I’m talking Oscar Farinetti & Co. here) have managed to put together a team to produce something that is complicated, sleek, well designed and utterly functional.
And on top of that? It’s all about the food folks, and the food is good.
Rather than blab away here, in print, I’ve put together a little video. I kind of went overboard with the picture taking, so it seemed best to string them together in a sort of commentated slideshow. For now, I've got my lens and mike pointed mainly at the design. Stay tuned for more on the edible as I make my way through the various restaurants over the next month or so.
Piazzale Xll Ottobre 1492
Open Daily 10-Midnight
For opening hours of specific restaurants see this page